The central idea reveals more about the content of a speech than does the specific purpose.

The central idea reveals more about the content of a speech than does the specific purpose.

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Traditional views of speeches have been that they serve one of three general purposes: to educate, convince, or — well, to be frank, different terms are used for the third kind of speech purpose: to encourage, amuse, please, or entertain. These broad objectives are generally referred to as a speech’s general intent, since you are attempting to educate, convince, or entertain your audience in general, regardless of the subject. You could think of them as appealing to the audience’s comprehension (informative), will or action (persuasive), and emotion or enjoyment (pleasant).
You may begin to step in the direction of the specific objective now that you know your general purpose (to educate, convince, or entertain). Your general purpose (to inform) becomes more precise with a specific purpose argument (as the name suggests). So, if your first speech is an insightful speech, your ultimate aim would be to educate your audience on a very specific subject.

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Introductions and conclusions are difficult to compose. One of the most popular concerns among inexperienced public speakers is that they have no idea how to begin or end a speech. It may seem natural to begin writing a speech at the beginning, but writing an introduction for anything that does not yet exist can be challenging. Many times, speakers can get innovative and effective ideas about how to start a speech while studying and organizing their thoughts. Similarly, a conclusion should be well-thought-out and leave the viewer feeling satisfied.
In this chapter, we’ll look at why introductions and conclusions are relevant, as well as how speakers can use them to make a lasting impression. There is no “correct” way to begin or end a speech, but we can give you some pointers that will make your introductions and conclusions much easier for you and more successful for your audience.
The introduction to a speech is crucial since it establishes the subject and meaning of the speech, as well as the reason why the audience should listen to you. It also sets the tone for the rest of the speech. Consider the first day of a semester’s worth of classes. If the teacher is enthusiastic, imaginative, and straightforward about what is to come, you would have a different view of the class than if the teacher recites what the class is about and is confused or disorganized about the remainder of the semester. The same is true for a speech: the introduction is a crucial opportunity for the speaker to pique the audience’s attention and gain their confidence.

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Although you can not say your specific purpose statement during your speech, you must clearly state what your key points and emphasis will be (preferably after using an introductory method such as those described in Chapter 8). The core concept statement is the statement that encapsulates your key points (or just the central idea).
Now is the time to bring up an argument about terminology. The core concept argument may be referred to as “the thesis” or “the thesis statement” by your mentor. The word is most likely used in your essay writing by your English composition teacher. It’s also known as the “core concept comment” by some instructors. Both of these words are essentially interchangeable, so don’t get them mixed up; instead, use the word your teacher prefers.
Is the core concept argument, on the other hand, the same as the conclusion sentence in an essay? Yes, in that both are clearly stating your subject, intent, course, angle, and/or point of view to the audience. No, because in a speech, the rules for writing a “thesis” or core concept argument are less stringent than in an essay. In a speech, for example, announcing the subject and intent is appropriate, but it is generally not the most creative or successful way to do so. You might tell,

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You’re ready to build your core concept now that you’ve mentioned the basic meaning of your voice, as seen in Figure 7.2. The core concept (also known as the thesis) summarizes the topic of the speech in one sentence. You should compose your core concept using your specific-purpose statement as a reference. A core concept, on the other hand, varies from an intent statement in both emphasis and implementation, as seen in Table 7.2. The core concept focuses on the substance of the speech, while the intent statement focuses on audience actions. As you plan the speech, a mission statement will direct your decisions; the core theme will become part of your final speech.