Real fast library marketing
Promoting your ecollection
That’s not even near. In reality, when Amy Collins (co-creator of Real Fast Library Marketing) approached one library, the librarian she talked with said that only four independent writers had contacted her about bringing their books into the library in the previous year.
If you purchase the “Easier” or “Easiest” Real Quick Library Marketing instruction, The Publicity Hound will throw in three of my most famous author training programs. I’ll email you a PDF with links to these three videos and bonuses if you send me your receipt:
One of the reasons I like Real Quick Library Marketing is that it comes with a 30-day money-back guarantee if you haven’t already had a consultation with Amy (which is only available to customers of the “Easiest” program).
Joan Stewart’s Biography
Expert in public relations Joan Stewart, or The Attention Hound, is a public relations mentor who helps small business owners get free publicity to advertise their expertise. She teaches you how to build credibility, improve your image, develop yourself as an expert, and sell more goods and services. Subscribe here to receive her free DIY advertising tips twice a week. Take a look at all of the ways you can collaborate with Joan. Alternatively, you might email her and ask her a burning question about public relations, self-promotion, or social media.
Real fast book marketing | members area walk through
The InfoSoup Marketing Toolkit is a one-stop shop for all things InfoSoup.
Using referenceusa to obtain a targeted list of potential
You’ll find bookmarks, posters, flyers, Web banners, images, and other tools here to help spread the word about InfoSoup’s new look and features. Make a habit of returning to this page to see if there are any new or revised content.
A state-wide Wisconsin public library system marketing cohort has drafted a marketing strategy blueprint that any library of any scale can model and adapt, based on Kathy Dempsey’s “Cycle of True Marketing.” The following items are included in the template:
OverDrive’s Resource Center is built to assist us (libraries) in increasing circulation, attracting new users, and making the most of our digital collection investment. You’ll also find tools and resources for: We can also keep up with what’s new on Overdrive’s blog and sign up for email updates. Photographs are a perfect way to get the word out about the library and the services in the community. However, before photographing your “subjects,” make sure you have their permission. Here are some places where you can get forms and additional information:
Booklist webinar—library marketing basics promoting on a
Independent writers have concentrated their efforts (for the most part) on Amazon. That’s understandable. It is the world’s largest bookseller. Is it, however, prudent for authors to place all of their eggs in one basket? We’ve seen how a shift in Amazon’s algorithm or policies can have a negative effect on our book sales. If you want to diversify – and I believe all writers should – marketing to libraries might be a great way to get the word out about your work.
If you’ve tried to sell your book to local libraries or bookstores, you may have run into some opposition or even failed completely. Do not believe that the problem stems from elitism, a dislike for Amazon, or a plot against independent writers. There are good reasons why libraries avoid buying books published by independent publishers.
When it comes to marketing to libraries, there are a lot of technical details to consider. I don’t have enough room to cover anything here. If you want to launch a library marketing campaign, I strongly advise you to look into Amy Collins’ Real Fast Library Marketing course, as well as other books and training on the topic.
How to sell your books & license your ebooks to libraries
We need to take a step back from tactical marketing concerns—such as how we get the word out about something—in order to focus on strategic considerations first, as in the Steely Library example. With limited time and money, any marketing-related step we take should have a deliberate effect on delivering meaningful and valuable offers to people. In reality, it’s the cumulative effect of daily activities across all of our touchpoints, not the huge, flashy, one-time promotions, that adds up to create the biggest marketing impacts in users’ minds. As a result, sending out too many scattershot messages to see if a few people answer poses a danger (in the style of Marketing 1.0 thinking). In the worst-case scenario, this type of haphazard marketing harms libraries’ consumer perceptions by presenting a disjointed, incoherent picture of who they are. Instead, we must put in some serious effort to develop our missions—the foundation of our offerings—with the input of our users in order to formulate the mission-related imperatives that we bring with us in all interactions and communications with them.