Garden theater greenfield mass
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When it was first built in 1929, the Garden Theatre was a small town single screen jewel. Murals portraying the area’s hills and gardens were painted on the walls, and ‘buildings’ and ‘stars’ twinkled in the ceiling. In 1986, the movie house was cut into six underwhelming screens under the ownership of Western Massachusetts Theaters.
Owing to unpaid taxes, the city had already taken over the now six-plexed theater. Because of Goldstein’s poor treatment of several theaters in the city, the town, which repaired and operated the theatre while Goldstein was preparing to pay off the tax burden, was hesitant to return the theatre to him.
Only the Garden Cinemas has been in business as a movie theater in Western Massachusetts. The Rivoli, Amherst, Calvin, Showplace, and a number of other buildings have been converted, destroyed, or sold.
The owners are putting the cinema up for sale, according to this article in the Greenfield Recorder (http://www.recorder.com/story.cfm?id no=8307371), which could delay a potential conversion of the building into a performing arts center. It’s a tricky situation, so hopefully something can be sorted out. Five of the cinema screens could be moved to nearby buildings, and most of the original auditorium could be rebuilt as part of the restoration.
First time going to the movies since pandemic | greenfield
The Garden Theater Block, located at 353-367 Main Street in Greenfield, Massachusetts, is a historic commercial block and theater. The city’s largest theatrical performance venue is housed in the Colonial Revival building, which was completed in 1929. The theater is a one-of-a-kind “atmospheric” garden theater, with artwork and mechanical systems that offer the interior a natural feel. The structure was added to the Main Street Historic District in 1988 and was listed on the National Register of Historic Places in 1983. [two] The Greenfield Garden Cinemas is now the name of the theater.
The Garden Theater Block is located on the south side of Main Street, just east of Bank Row, in downtown Greenfield. It’s a steel-framed building with a two-story front portion in Colonial Revival style that’s finished in brick and mortar. Seven parts of the facade are articulated by stone pilasters. The outer parts are all commercial storefronts, with recessed doors on the ground floor flanked by display windows and two sash windows on the upper level. The theater entrance, which is deeply recessed and sheltered by a wide marquee, is located in the central bay. The bay is capped by a gable, and the windows above the marquee are topped by rounded blinds. The theater’s interior is lavishly decorated with garden-themed carpeting and murals by noted theater muralist Frederick Marshall portraying New England scenes. The ceiling has lighting panels that mimic stars, some of which twinkle, as well as machinery that simulates cloud movement through the ceiling. [two]
Greenfield garden theater reopens with classic film line-up
Gobeille said on Thursday that in the short term, they plan to spend around $250,000 in upgrades and then move on. New seating was ordered earlier in the day for four of the seven cinemas that were not upgraded during a previous renovation, and installation will begin in January once the seats arrive.
Money that would have gone into buying the building will now be used to build a parking garage to help all of the businesses expected to arise as a result of the district’s renovation, he said.
Three buildings on Bank Row, just around the corner from the theatre, have been purchased by the authority. It’s also working to secure the former Hapco Auto Parts building on Olive Street, which is just around the corner from the Bank Row block.
The fate of the historic building was up in the air in 1999, after Goldstein closed the Garden Theater, which was in disrepair. Preservation MASS, a non-profit preservation group, listed it as one of the top ten most endangered sites.
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First Signal is finally ready for release after four years of development. I can’t help but think back on all the events that have led up to our world premiere on March 26 at the Greenfield Garden Cinemas for a one-week engagement. I’ll never forget that day at the Naval Justice School in Newport, RI, when Patience McStravick and I started talking about making a film that would mostly take place in one room. Then I used those ideas to generate First Signal by going through my “First World” archive. Patience introduced me to Daniel Groom, an intrepid filmmaker who was eager to bring First Signal into production. With the production team in place, First Signal was able to transition from script to practice. The truth will be brought to life in a theater on Friday at 7 p.m., just as it was planned.
Some of us will fly to another location a few days after our world premiere to tape actor interviews as part of our upcoming VOD release marketing efforts. The marketing plans I’ve created over the last few months are probably the most detailed I’ve ever created for a project. And it’s not only about the local ads attached to our world premiere, but also about reaching out to the rest of the world once First Signal is available on VOD. It’s not only about posting on social media; it’s also about coming up with new concepts and material to bring First Signal to new audiences.