Cycle for the cause

Cycle for the cause

275 challenge

Students will help the annual Dolphins Challenge Cancer campaign by pedaling their way through an entertaining outdoor cycling class taught by a certified teacher from the Patti and Allan Herbert Wellness Center on Thursday, March 25 on the Lakeside Patio.
The four-hour Cycle Sesh series, co-hosted by the Division of Student Affairs and Team Hurricanes, starts at 5:30 p.m. and is themed “Cycling Through the Decades,” with cycling classes every 30 minutes featuring music from the 1980s to today.
Tony Musto, director of fitness programs for the Department of Wellness and Recreation, who is helping to coordinate the event, said, “We wanted to build awareness of the DCC among students in a fun, inexpensive way.” “I’m hoping that as many students as possible attend the cycling classes or simply come out to cheer on their friends,” says the instructor.
“We wanted to make sure that all students had a good time and that we were able to interact with them. Brittany Goins, assistant director of instructional services with the Department of Wellness and Recreation and a member of the event’s planning committee, said, “Getting perspectives from students was a huge objective.”

Cycle for survival

The Apple of His Eye Charity is the beneficiary of this trip. You will have the opportunity to learn more about the cause you are helping along the way. AHEC is a faith-based organization that empowers orphaned, widowed, and disadvantaged people in Rwanda and India through education, training, and opportunities. Riders can choose from three courses: a 10-miler for beginners or young riders, a 35-miler through Mt. Angel, or a 100-miler through Silver Falls State Park and back. There will be a virtual alternative available as well! You will be greeted with live music, food, and drink at the end of the journey.

New york to boston bike route

We collaborated with the LGBT Community Center (“The Center”) to create a new brand for one of their signature fundraising activities, Cycle for the Cause, in order to increase visibility, attendance, and event production.
Cycle for the Cause is a long-distance bike ride that brings together hundreds of people to benefit the LGBT Community Center in New York City. Participants travel 275 miles from Boston to New York over three days, traveling through more than 50 cities along the way, all to raise money and awareness for the fight against HIV/AIDS.
We provided strategic consulting that contributed to the unveiling of the newly branded signature event series to reach and surpass The Center’s goals. Industry analysis, company-wide interviews and brainstorming, well-tested recommendations, collective refining, and complete integration of the final name and logo concept into all properties were all part of this phase.
We were able to rebuild the event with a cleaner, more contemporary aesthetic that revitalized the brand’s overall look, navigated tradition, and inspired The Center’s staff, attendees, and community members to see this stage as a stepping stone to greater success.


It all started in 2006. Founder TJ Saling Caldwell was motivated during a trip to India by numerous local pastors who were taking on needs that were greater than their resources. She returned home to Gresham, Oregon, with a single target in mind: find a way to collect the necessary funds! It took another five years to go from one woman who saw a need to a full-fledged non-profit ministry with a Board of Directors. Since 2012, the organization has evolved and expanded, now partnering with pastors not only in India but also in Rwanda.
The Apple of His Eye Charity offers comprehensive support for both the supported child and their families. Our monthly sponsorships provide families with the financial resources they need to meet their basic needs AND MORE! The families who are assisted receive funding for medical care, schooling, and workforce training, resulting in long-term community solutions.
Over 45 million widows live in India. In their hometowns, these women are often stigmatized, abused, and ignored. Apple of His Eye Charity has been able to create new communities where the elderly and widowed can find a sense of belonging and hope thanks to your generous donations. These communities’ men and women process their grief, share meals, and encourage one another to remain strong.